In 2004, Alfred McAlpine provided sponsorship both in terms of cash and in technical support for the Athens Games. Alongside accommodation units, air conditioning units and vehicles Alfred McAlpine's business services team also set the sailors up with mobile phones and BlackBerry hand held devices so that they could be in constant contact with each other and the support team. The new sponsorship agreement is of a similar nature.
Sponsorship of Team GBR allows Alfred McAlpine to highlight its broad scope of services and to work closely with the RYA to help with employee development programmes, reward and incentivisation schemes, team building and corporate hospitality. Alfred McAlpine Business Services will lead the sponsorship of the RYA Team. Its managing director Craig MCGILVRAY said, 'We recognized very quickly that the commitment of Team GBR and the values of the Olympics sit neatly alongside Alfred McAlpine's values of passion, honesty, collaboration, winning, enjoyment. We are proud to be part of the most successful Olympic sailing team in history and we look forward to working with them over the next Olympic cycle.'
Team GBR have been working hard over the past six months with Capitalize, their sponsorship consultancy, to put together a new commercial sponsorship strategy. The objective is to add to the lottery funding received from UK Sport by attracting commercial sponsor/supplier partners in a programme that will benefit the overall team as well as the individual sailors campaigning for the 2008 Olympics. Alfred McAlpine plc is the second Silver Level Sponsor to sign up to the team after Gul International was appointed as Technology Clothing Partner last month.
Stephen PARK, RYA Team GBR Team Manager, commented, 'We are very excited that Alfred McAlpine Plc have agreed to extend their support of the team carrying on from Athens 2004 and we look forward to working closely with them over the next four years to deliver both medal winning results and excellent return on their investment across all aspects of the programme.'
Yesterday the RYA Team GBR 'Sail for Gold' reception during Skandia Cowes Week also look forwarded to the future of British sailing.
The RYA Team GBR British Olympic and Paralympic sailing squads hosted a 'Sail for Gold' reception where many VIP, media, squad sailors, Olympians, sponsors and supporters joined together to celebrate the London 2012 Olympic bid success. While guests praised the London 2012 bid campaign they also spoke excitedly about the positive impact the games will have on the wider sport of sailing over the next seven years.
Guest speaker Keith MILLS, CEO of London 2012, shared his enthusiasm with the group and commented, 'I have thoroughly enjoyed my weekend of sailing here at Skandia Cowes Week. It is amazing to see so many people partaking in and enjoying this sport both on and off the water. I have been very impressed by the success of our British Olympic sailing team over the last few Olympics and I have no doubt that this success will continue for both Beijing 2008 and especially now London 2012. The last few months have been hard work for the whole London 2012 team and it is great for us all now to be able to look forward to such a fantastic opportunity, especially for the sport of sailing where we have first class facilities such as the Weymouth and Portland National Sailing Academy. I hope this opportunity will act as an inspiration and motivation to our current and future sailing Olympians to continue in their success and for all of us to partake in the support of such a successful team and exciting sport.'
PARK, Olympic Manager, has been a key figure in the team's success in both the Sydney 2000 and Athens 2004 Olympics, is looking ahead to the build up to Beijing and commented on the changes being introduced, 'While London gives us all a great boost and is a huge motivational factor, our focus right now lies on the 2005 to 2008 period in the build-up to Beijing. In order to build on our previous successes and maintain our position as Great Britain's most successful Olympic sport, the commercial structure and backing of the Olympic team needs to evolve and improve. We have some fantastic partnership packages that we can now offer to commercial partners, offering measurable returns on investment, great profile building opportunities and a programme of exciting events over the next four years.'
To round off the evening, the guests heard from Ben AINSLIE, Great Britain's most successful sailing Olympian with two gold and a silver medal already under his belt. 'Already the Sydney and Athens Olympics seem a long time ago and right now my life is focused on the world of America's Cup. As a member of Team New Zealand I am taking on valued new experiences and sailing skills. With the Olympics coming to London in 2012, it will provide us all with a new ambition - to win gold medals on our home waters, and that applies as much to me as to today's youth sailors who should be doing the medal winning by then! We have such great new facilities at the Weymouth and Portland National Sailing Academy and I look forward to us all benefiting from the 'Olympic fever' that is going to surround our sport for the next seven years.'
The reception guests enjoyed video footage from the London 2012 bid and general footage of Team GBR and Olympic successes over the last four years.