Perth 2011 Director of Commercial Operations Darren Beazley has announced that Australia's leading Swiss watch brand, TAG Heuer, will be the Official Time Keeper of the Perth 2011 ISAF Sailing World Championships.
"In the arena of fast-paced Olympic sailing, accurate timing means everything…it may ultimately decide which nations qualify and are represented at the London 2012 Olympic Games Sailing Competition, and those who miss out on their Olympic dreams
," Mr Beazley said.
"TAG Heuer will bring a level of timing sophistication to this prestigious international sailing Event that is bold and innovative,"
TAG Heuer, the brand pioneering Swiss watch-making for 150 years, celebrated its new partnership with the Perth 2011 ISAF Sailing World Championships.
"TAG Heuer is a world leader in prestige sports watches and chronographs. Having enjoyed such a rich heritage and association with competitive sports, it is no surprise that the partnership with Perth 2011 presents a perfect alignment for TAG Heuer
," said Bruce Grinter, Brand Manager of TAG Heuer for Australian and New Zealand.
"Inspired by the essence of sports, TAG Heuer continually pushes the boundaries of technical know-how and product development to launch such pieces as the Monaco V4, the first timepiece to use a belt-driven transmission, inspired by the engine belts in motorcars, and the new Aquaracer 500, a diving watch with a helium release valve that can handle the pressure of 500 metres water resistance,"
Mr Grinter said.
"Precision and performance are pivotal to TAG Heuer's continual quest for excellence, and it is with great pride that TAG Heuer partners with Perth 2011 as The Official Timekeeper
," he said.
Mr Beazley said: "TAG Heuer's passion and dedication to precision and performance are core values that are shared by Perth 2011 in delivering a World Championship Event that truly challenges the athletes in their quest for Gold and Olympic selection
TAG Heuer will proudly deliver an international standard of timing that will capture the split second timing separations at each mark rounding and provide the immediate splits as boats cross their respective finishing lines. This will link directly into the international television and internet broadcasting of the ten World Championships, which will be held on Fremantle waters.
TAG Heuer will also play a key role in Perth 2011's Emerging Nations Programme (ENP), providing the 'TAG Heuer Rising Star Award' to be awarded to the sailor voted as the best performer throughout the seven camps.
Perth 2011 website - click here
Find out more about the ISAF Sailing World Championships at www.sailing.org/isafworlds.