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1 September 2003, 02:51 pm
ISAF Launches ISAF Sailor Logo
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ISAF Sailor

Today, 1 September 2003, ISAF launched the ISAF Sailor logo. The ISAF Sailor logo is an abstract representation of a sailing vessel moving through the water, drawn from elements of the ISAF logo.
The logo is designed to visually communicate energy and innovation, whilst at the same time reflecting the environment in which the sport of sailing is participated.

"This logo is intended to appeal to sailors around the world. The logo will be available for use by national sailing authorities, event organisers, classes and sailors and will provide instant recognition of their support and use of ISAF Sailor," commented Paul Henderson, ISAF President.

The introduction of the logo affirms the continuing support of ISAF Sailor around the world and support given to the product as it grows in the future.

"With more than 15,000 individual sailors registered, ISAF is extremely proud of the support given to ISAF Sailor and the growth it has achieved since its introduction in March 2002", concluded Paul Henderson.

Through ISAF Sailor, ISAF has utilised its unique ability and position to develop a vital resource of information, with the ISAF Sailor Biography being considered the central element. The biographies contain campaign and general information, images and results. For those sailors who are on the ISAF World Rankings, their biography will automatically draw in their current world ranking and all historic event results. ISAF Sailor enables sailors to upload images and sponsor logos, and manage their biography information on a day to day basis.

The 2003 ISAF World Championship, Cadiz, Spain, 10-24 September, will see every sailor participating at the event registered to ISAF Sailor, with links direct from the online results to the individual sailor's online ISAF Sailor Biography.

Use of the ISAF Sailor logo on websites and in printed material will communicate use of the product, and indicate links from sailors' results and names to the ISAF Sailor biography.

Sailors registered to ISAF Sailor will also be able to use the ISAF Sailor logo on their campaign websites, thus reinforcing their relationship with the sport and ISAF, and their use of ISAF Sailor.

ISAF Sailor is a complimentary service providing a portfolio of products to sailors and other users. Complementing the ISAF Sailor Biography are:
Email News - offering both a subscription service to users and a distribution service for MNA's, Classes and events;
ISAF Sailor Classification - applicable for those events which limit the number of professionals on board, Sailor Classification distinguishes between amateur and professional;
Sailors' Forum - providing media for open debate on the current issues affecting our sport.

Amongst other services to be introduced in the coming months, ISAF Sailor will also provide a comprehensive online image library and one-stop media accreditation for events.

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Logo for Printed Material



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Logo for Web Useage


Note:
ISAF will make available Branding Guidelines for the use of the ISAF Sailor logo.
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