'With Ericsson we have a truly successful formula,' said Richard BRISIUS (SWE), project leader and founder of Atlant Ocean Racing. 'They bring experience and understanding of how to drive complex projects with operational excellence in all aspects and we will have a crew and shore team who are all experts in their field. We have no doubt that the Ericsson Racing Team will be a real contender in this year's race.'
Ericsson is committed to realizing it's vision of an all-communicating world. The Volvo Ocean Race allows Ericsson to bring this commitment to life and this team, will use technology to take the experience of the race to the global audience.
'The Volvo Ocean Race gives us a strong platform to grow our business,' said Bert NORDBERG (SWE), Ericsson's Executive Vice President responsible for Sales and Marketing. 'It is an opportunity to reach a global audience and demonstrate our expertise and ability to deliver telecommunications solutions to our customers.'
'This race is about speed, complex technology, fierce competition and extreme conditions. This mirrors the complexity of our global business. Our core values at Ericsson are professionalism, respect and perseverance, three qualities at the heart of a successful ocean racing team,' NORDBERG concluded.
'These are the most extreme monohulls to ever race around the world,' said Hans JOHANSSON, CEO of Semcon. 'We are proud and happy that Ericsson will use our knowledge to create a winning yacht.'