Delta Lloyd Insurance and the Royal Dutch Sailing Federation have reached an innovative three year sponsorship deal that sees a unique level of reciprocation between the two parties.
Delta Lloyd and the Sailing Federation will develop activities in order to introduce their products and services to each other's members. In the near future, members of the Sailing Federation will be able to take advantage of exclusive insurance offers and other Delta Lloyd financial products. In a reciprocated agreement, clients of Delta Lloyd will be able to become members of and take advantage of membership offers of the Federation under attractive conditions.
At Delta Lloyd's request, the Sailing Federation will set up a national Match Racing competition that will result in a Dutch Championship in the late summer. Match Racing is a spectacular form of competitive racing as has been highlighted in Auckland over the past few months. This one-to-one battle is a game of strategy and tactics, based on a knock-out system.
In addition, Delta Lloyd becomes a co-sponsor of the SPA Regatta, one of the the world's most prestigious Olympic classes events, and title sponsor of the Open Dutch Championship in the Olympic, and Paralympic classes.
Due to this sponsorship, the Dutch national sailing team will receive support on its way to the Olympic Games in Athens 2004. This support will increase their chances of winning Olympic medals.
Edwin van Dijk (Communication Manager Delta Lloyd), said of the new sponsorship deal: "Watersports and sailing fit Delta Lloyd. Not only because we are market leader in boat insurances, but also as people who sail are active, adventurous, clean and especially fun. The events that take place under the auspices of the Sailing Federation, among which the Delta Lloyd Match Racing series as of this year, are very interesting for our business clients and their -potential- clients."
Jan Kossen (Managing Director Sailing Federation), had this to respond: "We are very glad with this partnership. In addition to the Sailing Federation and the top potential Olympic athletes, the individual members will also benefit directly from the co-operation with Delta Lloyd. We have always maintained that sailing is becoming an increasingly better business proposition and the development with Delta Lloyd confirms that."
Former Dutch Olympic sailing coach, Henri G C van der Aat, managing partner of Trefpunt Sports & Leisure Marketing, will guide the partnership between Delta Lloyd and the Sailing Federation.