Sports Marketing Surveys has been appointed to provide a comprehensive media monitoring service for the Volvo Ocean Race.
The Great Britain-based Sports Marketing Surveys will monitor a full range of broadcast and print media, including new media, as well as carrying out a number of international race and brand awareness studies.
Ports, race teams as well as the Volvo Ocean Race will benefit from the extensive programme. Race entries from Galway, Russia, the USA, Sweden and Spain featuring major brands such as Puma and Ericsson ensure the race will receive significant coverage throughout the world.
George BLAKE, Commercial Director for the Volvo Ocean Race said: "The race has grown in reach, appeal and stature, and, as a result, the evaluation importance has also increased. In Sports Marketing Surveys we can be certain of a professional, credible, innovative and comprehensive programme."
Volvo Ocean Race - www.volvoceanrace.org