The International Olympic Committee (IOC) announced today that Samsung has renewed its worldwide Olympic Sponsorship through to the 2008 Olympic Games in Beijing.
Samsung is the seventh member of The Olympic Partner (TOP) programme to renew it's agreement for the next quadrennium, joining Coca Cola, Kodak, John Hancock, Schlumberger, Swatch and Panasonic in their support. The position includes sponsorship of the 199 National Olympic Committees and puts Samsung as worldwide official partner in wireless communication equipment.
IOC President, Dr. Jacques Rogge, commented on the announcement. " We are proud of our partnership with Samsung, and very happy that this successful partnership will continue to provide vital support for the Olympic athletes and the Games."
Samsung has been an Official Partner since 1997. The TOP programme aims to provide financial and technical support for the Olympic Games and support for every National Olympic Committee and the entire Olympic Movement. The IOC's TOP initiative is the only worldwide Olympic sponsorship programme.