The IOC's Channel will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful of territories for Athens 2004, and in 23 territories for Turin, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters and/or directly via the IOC's Channel.
IOC Director of Television and Marketing Services, Timo Lumme said: "The IOC's priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast Channel and content production facilities. The IOC's Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms."
By offering an abundance of freely available content across media platforms around the world, including over the internet, the IOC believes it is limiting the risk of piracy infringements.
* List of territories:
Central African Republic
The Democratic Republic Of The Congo
Iran Islamic Republic Of
Democratic People's Republic Of Korea
People's Democratic Republic Lao
Papua New Guinea
Republic of Korea
Syrian Arab Republic
United Republic Of Tanzania
United Arab Emirates