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17 May 2002, 11:39 am
Line 7 Buys Musto Australia
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Line 7, the Auckland based sports and leisure clothing company, have bought
Parent company of Line 7, Gulf Star Products Ltd, will retain all existing contact details and staff, but the new business will trade as Line 7 Pty Ltd.

Musto Australia Pty Ltd has distributed Line 7 products through Australia for the past 14 years.

Gulf Star CEO Ross Munro commented about the aquisition, "our investment in the Australasian business will initially benefit customers, with increased stock and marketing support and greater field representation."

The Line 7 business is now entering a new period of expansion, following entry into the European markets via Germany, Italy, Ireland and the U.K., the decision to invest in further Australian growth is logical

The Line 7 brand has a good history of involvement in significant Australian sporting events, most notably Australia II's historic America's Cup victory in 1983.

Other high profile events include the annual Sydney to Hobart race, the "best ever Olympics" Sydney 2000, and Line 7 has also secured a licence for the 2003 Rugby World Cup.

Line 7 has been the exclusive clothing supplier to Team New Zealand through their dramatic America's Cup win in 1995, and their successful defence in 2000, and will continue into the coming campaign for 2003.

Line 7 is recognised as a leading international brand, not only in sailing and sports clothing, but in men's and women's casual wear, and is the Australasian licensee for the U.K. based Musto brand of sports and casual
wear.
Line 7/ISAF Secretariat
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