The agreement will run up to and including the 2008 Olympic Games in Beijing, and will ensure optimum conditions for the Danish sailors in their preparations for, primarily, the 2004 Olympic Games in Athens. The sailors' goal is to win three medals for Denmark in sailing.
The sailors' professional attitude, the long-term perspective and the importance of nature's forces for achieving success are very much in line with Elsam's business principles and the values we wish to convey, says Managing Director of Elsam, Peter Høstgaard-Jensen. He continues, the sponsorship will thus be used actively in the efforts to carry through Elsam's international strategy on investment in sustainable energy projects.
Danish Olympic Sailing Team (DOST) Coach, Theis Palm is thrilled when introducing the new sponsor, Elsam. This long term agreement combined with our excellent cooperation with Team Denmark, gives our sailors a perfect platform for Athens 2004 and even forward to Beijing 2008. We are very happy with this strong commitment from Elsam.
Elsam intends to invest between 1.5 and 2.0 billion DKK annually in effective and environmentally friendly power plants and promote entrepreneurial energy and environmental policies in Denmark and Europe.