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5 February 2002, 10:20 am
Announce Partners for Growth
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Scott Fenton (NZL)

PWA World Tour

The Professional Windsurfers Association (PWA) today announces two new partners that will push the Windsurfing World Tour forwards to a greater presence on the international sporting landscape.
Sportshows Television Limited have been appointed as the new media partner for the PWA World Tour and Proteus Sports Limited have been awarded exclusive marketing rights to the Tour. This will take immediate effect with the 2002 season due to start in April.

Sportshows Television is a television production and distribution company based in London and operating on 5 continents. A specialist in lifestyle sports from sailing to surfing, Sportshows TV will bring the highest international production values and their unique experience to the filming of the PWA World Tour (

A fresh approach to the Tour will combine with long experience and specialist equipment to produce a dedicated World Tour television series of unprecedented dynamism and energy. This World Tour series will be distributed worldwide to a potential household audience estimated to be in excess of 200 million homes.

Proteus Sports is a specialist sports marketing company with offices in London and Hong Kong. As the company responsible for the creation and promotion of the Asian Windsurfing Tour they have unique experience in the sport and an impressive track record. The PWA World Tour sits at the pinnacle of the sport, it¹s raw energy and youthful image will be presented globally by it¹s own dedicated television series and Proteus will recruit sponsors to partner the Tour towards further growth.

The PWA World Tour for 2002 is set to take in fourteen events throughout Europe, North America and the Caribbean with exciting Wave, Freestyle and Racing events.
Says Phil McGain, Chairman of the PWA "The organization and operation of the PWA has been revolutionised over the last year. The Association represents the world¹s elite windsurfers and we now have confirmed a World Tour of impressive size which takes in all three disciplines of Wave, Freestyle and Race. Our new television and marketing partners bring a fresh approach and show an impressive track record. The future of the World Tour is now brighter than ever."

Clifford Webb, Managing Director of Sportshows TV states "The PWA windsurfing World Tour provides all the right ingredients for a tremendously powerful, exciting and captivating series. We¹re proud to add it to our portfolio of TV products, and we will create a new face for the tour that will be seen around the world, utilising "onboard technology never seen at this level".

Says Andrew Owen, Managing Director of Proteus Sports "Windsurfing is a youthful sport that pits man and woman against the natural elements of wind and water ­ the sport is young, explosive, healthy and closely allied to trends in fashion and music. The elite ranks of the PWA are bursting with character and the sport is highly photogenic. Now being broadcast to audiences around the globe, the World Tour is a sponsorship vehicle that can deliver a strong message and real value to sponsors".
PWA World Tour Press/News Editor
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