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21 February 2005, 03:45 pm
Phasing In New Brand Image
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Irish Sailing Association
Dublin, Ireland

The Irish Sailing Association is undergoing a re branding. The new ISA image will be on view at the Allianz Boat Show which takes place from 23 to 27 February 2005 at the RDS in Dublin, Ireland.
The new image follows on the Strategic Plan's aim to reach out further into the boating community at large. According to ISA President, John CREBBIN, 'The ISA needs to reach out to other boating enthusiasts and cultivate the Sport for all, Sport for Life ethos'.

The ISA realises that a new bolder, more modern look is required. They also are aware that they must keep their loyal members onboard as well and so have kept the Irish feel to the logo.

This branding development is the first step in an overall Marketing and Communications plan developed with relevant marketing, public relations and business development experience.

The new ISA logo and brand image is to be phased in over the next year and meanwhile the ISA anticipates the appointment of a Marketing Manager to put the recently developed plan into action and promote the overall image of the sport.

Sue Parker (As Amended by ISAF)
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