BOX welcomed HOFMANN and Audi to the Sport of Sailing at a media gathering at Flying Fish, Jones Bay Wharf, hosted by the luxury German carmaker. 'We are delighted to have secured Audi Australia as Partner for the Sydney Harbour Regatta. Its association with this spectacular sailing event is a boost for the Sport and fits well with our keen spirit of competitiveness, innovation and sportsmanship,' said Commodore BOX.
Audi Australia's Managing Director HOFMANN, acknowledged the brand's passion for competitive sailing around the world, 'The opportunity for Audi to become involved with a new sailing project in Australia is of clear interest to us. Around the world, the Audi brand has had a longstanding involvement with the sport of sailing, particularly in Europe, as the fundamental principles of sailing are a direct match with Audi's core value, Vorsprung durch Technik.
'Roughly translated, this statement refers to our philosophy of pursuing progress through the use of advanced technology. Clearly these principles are also utilized by the sailing community and hence the excellent link between this highly regarded competitive sport and the Audi brand,' HOFMANN said.