The 32nd America's Cup will be seen live on German television stations ARD and ZDF in 2007. A landmark television rights agreement has been reached that will see programming from each of the opening Louis Vuitton Acts in 2005, 2006 and 2007 broadcast on ARD and ZDF, in addition to the live coverage of the Louis Vuitton Cup and the 32nd America's Cup Match itself in 2007. This marks the first time the America's Cup will be broadcast on national public terrestrial television in Germany.
"This is a tremendous opportunity for the America's Cup,"
said Michel BONNEFOUS, CEO of the America's Cup organisers. "This agreement is important for the event and for the teams as it shows a very big commitment on the part of ARD and ZDF. The three-year commitment along with the live coverage in 2007 is an element of which we are particularly proud as it reaffirms the perception that the America's Cup is a premier event in world sport."
The contract between the America's Cup and ARD / ZDF ensures that the stations will promote the America's Cup through news and existing sport programmes, in addition to carrying 26-minute, daily highlight programmes from each of the 10 remaining Louis Vuitton Acts leading up to 2007. Importantly, the arrangement also guarantees at least 60 hours of live programming during the Louis Vuitton Cup challenger series and the 32nd America's Cup Match in 2007.
"What is most important for us is the number of people we can reach through this collaboration
," said Daniel HERRERA, the communications director for the America's Cup. "The German television market is one of the most important in the world, and the biggest in Europe, so we are very happy to bring the America's Cup to ARD and ZDF and with them, to broadcast live coverage of the America's Cup Match to Germany."
The Louis Vuitton Acts 4 and 5 in Valencia in June will mark the first broadcasts on ARD and ZDF, featuring at least eight challengers, along with the Defender of the America's Cup, the Swiss Team Alinghi in competition off the Spanish Mediterranean coast. Full programming details will be released closer to the broadcast date.