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19 October 2006, 02:30 pm
ISAF Attend Famous Broadcasting Market
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SPORTELMonaco 2006

ISAF attended SPORTELMonaco Market earlier this week, one of the sports broadcasting market's key events of the year held at the Grimaldi Forum in Monaco from 16-19 October. The four day market covers all aspects of international sports broadcasting, sports content and sports images and this year with around 2,000 participants from all areas the sporting world attending.
Amongst the lists of speakers were Gerhard HEIBERG, Chairman of the IOC Marketing Commission; Lord Sebastian COE, Chairman of the London 2012 Olympic Games Organizing Committee (LOCOG); Gark ZENKEL, President of NBC Olympics; and Binyuan YANG, Head of Broadcast Division for the Beijing 2008 Organizing Committee (BOCOG).

ISAF used their visit as an opportunity to meet key potential partners, other federations and Octagon Csi and Sportshows Television, who were recently appointed by ISAF for broadcast coverage and distribution of the 2007 ISAF Sailing World Championships.

17 years after it was first held, a strong emphasis at the show this year was on new technologies, building on the success of new media at the FIFA World Cup and Torino 2006 Winter Olympic Games. Sailing was recognized in this area, as Alcatel's 'America's Cup Live Sailing' new media service won at the SPORTELMonaco Golden Podium Awards in the 'Best Sports Sequence formatted for Mobile Screens' category.

ISAF. Image, The SPORTELMonaco Market:© SPORTELMonaco Market
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