'The Malmö-Skåne Louis Vuitton Acts this year are a tremendous opportunity for the America's Cup to broaden its appeal in Northern Europe,' said Michel BONNEFOUS, the CEO of the organizers of the 32nd America's Cup, during a visit to Malmö-Skåne on Thursday.
'One of our foremost goals is to make the America's Cup more accessible, to bring it within reach of more people, and the Louis Vuitton Acts in Malmö-Skåne are a chance to show the drama and excitement of the America's Cup to a part of the world that hasn't experienced America's Cup racing before.'
Sweden itself has an association with the America's Cup dating back to the very beginning, flirting with challenges throughout the long history of the event. However it would not challenge until 1977, when Pelle PETTERSON challenged on behalf of the Royal Gothenburg Yacht Club. Today, Sweden's fifth attempt on the Cup is represented, for the second consecutive time, by the Gamla Stans Yacht Sällskap's Victory Challenge.
'We have an historic opportunity for a Swedish team - to sail on our home waters, in front of our country, during the Malmö-Skåne Louis Vuitton Acts,' said Magnus HOLMBERG (SWE), the sailing manager of the Victory Challenge. 'I am sure that local support for our team, and for the America's Cup, will be overwhelming this summer.'
The Malmö-Skåne region of Sweden is an ideal location for America's Cup racing, with the two race courses located just offshore, well within view of spectators on the Swedish and Danish coasts of the Öresund. The weather conditions are ideal for racing; historically at this time of the year the wind is between four and 16 knots over 90% of the time with the temperature hovering around 20 degrees.
Ilmar REEPALU, Chairman of the Executive Board of Malmö city, said hosting the Louis Vuitton Acts was a natural fit for the city, which has always looked to the sea for inspiration.
The match races of the Malmö-Skåne Louis Vuitton Act 6 begin on 25 August. Racing in Sweden concludes with three days of fleet races for Act 7, from 2-4 September.