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17 January 2007, 02:33 pm
New Class Sponsor
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International 49er Class Association News

The International 49er Class Association today signed a unique two-year partnership agreement, the first of its kind for an Olympic Class, which represents the emergence of the 49er as a powerful marketing platform.
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Over the next two years SEIKO will assist the growth and development of the 49er class worldwide through a series of joint initiatives.

This is the first time that SEIKO has supported world class sailing. Within the partnership, SEIKO will benefit from a full package of sponsorship and marketing rights, including brand visibility at the two major events in the 2007 calendar, the Worlds in Portugal and the Europeans in Sicily, Italy.

Series Of Training Courses

The partnership is designed to further grow the class throughout the world with a series of training courses and masterclasses to increase the coaching, participation and expertise globally.

Shinji HATTORI, President and CEO of SEIKO, said, 'We are thrilled to support the 49er class. It is a fast growing class that is capturing the imagination of sailors all over the world. The 49er boats are fast, exciting to sail and very distinctive and with this new agreement we hope to help the Association make the 49er more popular than ever.'

Marcus SPILLANE, CEO of the International 49er Class Association said, 'We are delighted to welcome SEIKO as not only our first ever commercial partner but the first global partner for an Olympic Class. Our class is growing rapidly and the support of SEIKO, a strong and prestigious brand, will help us bring our sport to a wider audience. We plan to use the support from Seiko to broaden the base of the class worldwide and introduce new sailors to this exciting sport.'

Claire Lodge (As Amended By ISAF). Image, The 49ers in action at Cascais last year:© Joao Ferrand/JFF
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