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16 September 2009, 01:40 pm
TEAMORIGIN Launches 'Race For Change' - A New Collaboration Between Sport And The Environment
TEAMORIGIN's Race for Change
TEAMORIGIN's Race for Change

Environment News

TEAMORIGIN announced today that it will make its bid for America's Cup glory under the banner Race for Change, in order to focus attention on the need for action to combat climate change.
As TEAMORIGIN forges ahead with America's Cup plans both on and off the water, Race for Change will create opportunities for up to four main commercial partners to support the sporting bid as well as demonstrate their commitment to fighting climate change.

TEAMORIGIN has joined forces with the Carbon Trust as its environmental partner - the world leading expert in carbon reduction - to provide practical advice to TEAMORIGIN and its commercial partners on how to reduce their carbon emissions.

Founded in 2007 by Deputy Chairman of LOCOG, Sir Keith Mills, TEAMORIGIN has spent the last six months developing a strategy that harnesses the power of sport to create awareness of the urgent need to tackle environmental issues.

It will be the first major sports team to put its weight behind a climate change platform in this way and, whilst it continues its quest to bring the America's Cup back to Great Britain, it also aims to inspire positive action on cutting carbon - from businesses, consumers and the wider world of sport.

Reaction

Sir Keith Mills, Team Principal of TEAMORIGIN, said:

"We are thrilled to announce Race for Change backed by our partnership with the Carbon Trust. The sport of sailing provides an intrinsic fit with the growing environmental consciousness of today. Race for Change will use the power of sport to communicate an important and urgent message about the need to reduce carbon emissions. We hope to attract commercial partners that see this as an opportunity to showcase and build on their own commitments to the sustainability agenda."

Tom Delay, CEO of the Carbon Trust:

"We look forward to providing our expertise in carbon reduction to TEAMORIGIN and its commercial partners. We hope that Race for Change will not only demonstrate that sport has an important part to play in fighting climate change but will also encourage other sporting events, teams, sponsors and businesses to reduce their own carbon emissions."

Nick Stern, Head of the Government Economic Service and Advisor to the Government on the economics of climate change and development:

"The Race for Change programme being launched by TEAMORIGIN, with the Carbon Trust as its environmental partner, should act as an inspiration for action around climate change.

"Using the power and emotion, analysis and commitment that surrounds sport, this initiative is sure to draw attention and persuade followers of the need for urgent action. This is an ideal opportunity for businesses to join this team and, in doing so, demonstrate their commitment to the environmental agenda."

Mike Sanderson (NZL), Team Director of TEAMORIGIN:

"Today marks an important step forward for TEAMORIGIN. Implementation of the Race For Change programme needs to start straight away. We are announcing today our intention to get back on the water for 2009 and 10 with a series of training and race events in our build up to the 34th America's Cup. We have already started analysing previous America's Cup team operations to identify past carbon emissions and work out how TEAMORIGIN can improve its own efficiency. Soon we will start the process of specifying our carbon policy, setting and managing carbon emission targets and communicating progress as we ramp up our activities and operations."

Ben Ainslie (GBR), four-time Olympic medallist and skipper and helmsman of TEAMORIGIN:

"It is very important for us to make a contribution towards tackling climate change. The unique nature of our sport shows how we harness the elements of nature to create excellence in performance. Obviously for me this is also all about winning the America's Cup for Great Britain. We want to win smart - to prove the competitive advantage of a sustainable approach, bring the Cup back home and, at the same time, deliver an important message to the world."
Justine Ozoux
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