Sail's Deputy Editor Josh Adams noted specifically Rolex's sponsorship since 1980 of US Sailing's Rolex Yachtsman and Yachtswoman of the Year awards, considered the sport's highest individual honour in sailing in the United States. He commended Rolex's sponsorship of both the US Sailing Team and the Rolex International Women's Keelboat Championship. In addition, Rolex Watch U.S.A. sponsors the US Disabled Sailing Team, the Rolex Miami OCR and US Sailing's annual adult championships. The company has an exclusive sponsorship relationship with the New York Yacht Club, which has resulted in the creation of the Rolex Transatlantic Challenge and the New York Yacht Club Race Week at Newport presented by Rolex. Rolex also sponsor the ISAF Rolex World Sailor of the Year Award.
Past recipients of SAIL Magazine's Industry Award include Everett Pearson of TPI, Frank Butler of Catalina Yachts, the Johnstone Family of J Boats, Randy Repass of West Marine, brothers Peter and Olaf Harken of Harken Yacht Equipment, Warren Luhrs of Hunter Marine/Luhrs Marine Group, designer/inventor Garry Hoyt, Steve and Doris Colgate of Offshore Sailing School and Dave Stanton of American Sail.