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24 October 2001, 12:32 pm
Rolex Awarded US Sailing President|s Industry Award
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US Sailing

The United States Sailing Association (US SAILING) presented Rolex Watch U.S.A. with the President's Industry Award on Saturday, October 20, 2001.

The award honors a corporation that has done an outstanding job of promoting the growth of the sport and bettering the relationship between business and US SAILING.

The Award was given as part of US SAILING's Annual General Meeting awards ceremony. The Annual General Meeting was held in St. Petersburg, Fla., October 17-21.

"Since its support of the America's Cup in 1958, Rolex Watch U.S.A. has consistently recognized and encouraged excellence in virtually every arena of sailing," said US SAILING President Dave Rosekrans (Cincinnati, Ohio) "by supporting a variety of US SAILING programs, including the national championships and the US Sailing Team."

Rolex also supports the US Disabled Sailing Team, offshore and women's events through sponsorship programs, advertising, and publicity campaigns.

Accepting the award was Bill Sandberg (Riverside, Conn.), Corporate Advertising Manager, Rolex Watch U.S.A. "On behalf of Rolex, I'm pleased to accept this award," said Sandberg. "Rolex's involvement with US SAILING dates back to 1980 when we initiated our support of the US Sailing Team and the Rolex Yachtsman and Yachtswoman of the Year Awards. Since that time, Rolex has continued to champion American sailors through many innovative programs at US SAILING."

US SAILING and Rolex have a long history of sailing partnerships. Together US SAILING and Rolex present the Yachtsman and Yachtswoman of the Year Awards. This honor, which is given for on-the-water excellence, was established in 1961, and has been sponsored by Rolex since 1980. US SAILING national adult championships are supported by Rolex through regatta and clinic subsidies.

The Rolex International Women's Keelboat Championship (IWKC), a US SAILING national championship, is considered the pinnacle of women's international sailing competition. Two complementary programs are associated with the Rolex IWKC: the Next Step, a mentoring program for junior women sailors, and the Road to Rolex, a series of clinics around the U.S. and abroad, which encourage personal growth and participation in the Rolex IWKC.

The US Sailing Team, comprised of the country's top-five sailors in each Olympic class, has been sponsored by Rolex since 1982.

Additional US SAILING projects sponsored by Rolex include the publishing of The Centennial History of the North American Yacht Racing Union; an annual promotional poster for the adult and junior championships; and numerous years of fostering junior sailors through local, regional and national events.

US SAILING is the national governing body for the sport of sailing, the mission of which is to encourage participation and excellence in sailing and racing in the United States. The organization achieves its goals through member organizations and volunteers, located throughout the United States, who are supported by an administrative staff located at the organization's headquarters in Portsmouth, R.I.
US Sailing Press/News Editor
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