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16 January 2004, 09:18 am
New Monthly Programme Launched
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Seamaster Sailing
London

Round the world sailor Ellen MACARTHUR and Team New Zealand America's Cup skipper Dean BARKER will be the regular reporters in Seamaster Sailing, a new monthly half-hour grand prix sailing television series that was launched by Europe-based APP Broadcast.
Seamaster Sailing will be broadcast in 178 countries worldwide, with over 530 million viewers able to watch the programming.

Seamaster Sailing will be produced by a team of the world's leading sailing producers and editors at APP Broadcast. The production team has a track record that includes the America's Cup, Whitbread/Volvo and Olympics as well as other sporting credits that include the ATP tennis tour, Premiership football and international cricket. "Our goal with Seamaster Sailing is to create a sailing series featuring the very best in the sport, presented by the very best in the sport and produced by a team that has sailed around the world, produced programming at the America's Cup, commentated at the Olympics, built journalistic CVs and operated at the cutting edge of grand prix sailing," said Joint Series Producer Andrew PREECE of APP Broadcast.

Each month Seamaster Sailing will provide sailing news from the hotspots of the grand prix sailing world plus in-depth features that will take viewers into the characters that have achieved sporting fame from their achievements in sailing. Seamaster Sailing will be on the inside at events that are ranked amongst the toughest in any sport; Seamaster Sailing(tm) will be first onboard the extraordinary sailing machines that are breaking world speed records. Seamaster Sailing will be close to the heart of the action with the goal to inform even the most closely informed.

"If in a year's time sailors are telling us Seamaster Sailing is a series that each month they make sure they see, and if a growing audience of non-sailors are being captivated by the stories that the sport of sailing can deliver, then we will have achieved what we set out to do," said Joint Series Producer Richard SIMMONDS of APP Broadcast. "We have been planning this for three years and have an exceptional team - including Ellen and Dean - around us. But it will be the audiences that will let us know if we are delivering. Right now we are just saying watch Seamaster Sailing," said Simmonds.
APP (As Amended By ISAF NEws Editor)
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