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28 September 2004, 10:09 am
Ford Becomes Major Sponsor
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America's Cup

AC Management, the event organiser for the 32nd America's Cup is pleased to announce a collaboration with Ford under which the car manufacturer will become a Supporter and Official Car of the 32nd America's Cup.
Ford has supported several America's Cup teams in the past, most recently with the OneWorld Challenge in 2003, but this is the first time in the recent history of the America's Cup that the company has backed the event organisation.

"We are extremely happy to have Ford as a supporter, as they are such a strong company in the region of Valencia," said Michel BONNEFOUS, the CEO of AC Management. "For the America's Cup coming to a new country it is important that our supporters have strong ties locally and an impeccable reputation internationally. In this respect, and many others, Ford is an ideal fit."

"This is a very beneficial arrangement; both for Ford and for the America's Cup," said Margrethe van der Stroom HOLDENER, Director of Business for AC Management. "For the America's Cup, it means a complete transportation solution for all of our needs over the next three years. For Ford, this is an opportunity to build on its tradition of support for sailing and the America's Cup."

Under the agreement, Ford becomes the Official Car of the 32nd America's Cup, and will provide the transport services for the event. Ford cars will be used at each event in locations across Europe.

The announcement was made at a ceremony at the Ayuntamiento (Town Hall) in Valencia, the Host City of the 32nd America's Cup. José Manuel MACHADO, Chairman and CEO of Ford España, Rita BARBERA, the Mayor of Valencia, Michel BONNEFOUS, the CEO of AC Management, and Margrethe van der Stroom HOLDENER were present.

"Having supported Valencia's candidature from the beginning, we are very proud of the city's success in being selected as Host City for the 32nd America's Cup. We are now extremely pleased t o be involved with the competition in Valencia," said José Manuel MACHADO, the CEO of Ford. "We see this as an ideal opportunity to extend awareness of our brand and our products through the most prestigious sporting event in Spain, and indeed the world. As with the America's Cup, our company relies on the latest high technology and design to achieve success, and we see this collaboration as a natural partnership."

The America's Cup has returned to Europe for the first time in over 150 years. Over the next three years, a series of opening Acts across Europe will lead into the main events Valencia in 2007, the Louis Vuitton Cup challenger selection series and the 32nd America's Cup Match.
AC Media (As Amended By ISAF News Editor)
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