Pinnacle Race Management Group (PRMG), a U.S.-based syndicate, is pleased to formally announce the inclusion of Volvo veteran and US sailor Chris LARSON. Larson joins PRMG as skipper for their bid to race in the 2005-2006 Volvo Ocean Race.
PRMG grew out of the long-standing relationship between Offshore Race Management, a turnkey sportive services management and operations group, and BI Worldwide, award-winning global leaders in marketing, media and event management solutions. Together they produced the Team Tyco campaign in the last Volvo Ocean Race, and are looking to capitalize on their past successes to deliver definitive results for their sponsor partners.
PRMG Syndicate Director, Michael CASTANIA comments, 'In a nut shell we are a 'no compromise' affiliation focused on delivering results. Chris' inclusion signals a significant milestone in our team preparation and fund raising efforts. We've spent the last 18 months searching for the most talented and most capable people. Everyone involved with PRMG on the water and ashore have a proven record specific to the Volvo Ocean Race and the demanding expectations of this global event.'
PRMG President, Jeff RIDER, mirrors Castania's origin of focus, 'PRMG was designed with results in mind. In every facet of our campaign, that's what we're all about. And that's what sponsors want. With our roster of assets in place, we're poised for victory in every aspect of what we do. This is because of our powerhouse interdisciplinary team that understands both the competitive nature of business and sport.'
Being that the past two races have been won by U.S. skippers on foreign-flagged boats, PRMG's aim this time around is to have a U.S. skipper on a U.S.-flagged boat. "This is why Chris LARSON was a natural choice. He brings a strong understanding of what is expected and has the leadership skills to deliver results,'
'It is an impressive team, definitely capable of winning the race,'
says Glenn BOURKE, CEO of Volvo Ocean Race.
Larson goes on to say, "I've been working with the group for the past 10 months and I'm 100% confident PRMG has the correct model for winning the next Volvo Ocean Race. We are a group of dedicated individuals who are the best in our respective fields that know what it takes to make the event a successful one. Sailing is poised solidly as a professional sport, and corporate sponsors can be assured our campaign will be an opportunity to meet their marketing needs in a seamless way. With today's public focused on adventure and reality, I can't think of a better way to satisfy that appetite than a gruelling, death-defying, high-tech, record-breaking race around the world."
Rounding out Larson's prowess on the water, PRMG has also brought in four-time Volvo Veteran and acclaimed sail designer Grant SPANHAKE of North Sails to develop the sail inventory. 'Being involved with PRMG for the Volvo Ocean Race is a 'no brainer.' The combination of expertise existing, under one roof and the professional approach should make it a winning combination, I'm proud to be part of it. '
The PRMG yacht will be designed by Farr Yacht Design, and built by Goetz Custom Yachts. Hall Spars will design and build the mast, and Harken will provide the hardware and accessories. 'The choice of key suppliers we've associated with reflects our 'No Compromise' philosophy. We have worked with all of them in the past, and a strong bond of respect exists. In my opinion, they are the 'go to' people. In this very compressed time period it is comforting to know that the design, construction, mast/sail package and hardware elements are all in place. We couldn't be in better hands,"
Russell BOWLER of Farr Yacht Design comments, 'PRMG has structured a solid management framework that will yield benefits to the program when activity gets more intense. We have had good long standing relationships with Mike Castania, Chris Larson and other key members of their campaign team and we are confident that high quality decisions will continue to be made by this group and look forward to a great project.'
Bill GOGGINS of Harken Yacht Equipment mirrors Bowler's confidence, 'Having worked with winning syndicates in previous grand prix events like the Volvo Ocean Race and America's Cup, we understand the level of professionalism, organization and ability to provide ROI to sponsors that makes a winner. Such success comes not only from winning races, but bringing their sponsors to the pinnacle with them. PRMG can bring you there.'
'It's through all of our unique relationships that PRMG draws its strength and singles itself above the throng,'
said Castania. Larson mirrored Castania's confidence by stating, "The only way I would commit to doing another 'round the world race is to do it with a team that has the know-how, resources and shared commitment to make it a success in every facet of the campaign. Frankly, PRMG is that team. We know what it takes to get it done because we've been there before,"