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9 June 2004, 02:26 pm
Challenge Business Announce Strategic Partnership
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2004/05 Global Challenge
Southampton

Challenge Business and Sony today announced a strategic technology partnership, with Sony equipment being fitted onto the entire fleet of Global Challenge race yachts.
Onboard all 12, identical, 72ft race yachts will be a suite of Sony equipment including laptop computers, TFT screens, video cameras, digital stills cameras and audio systems, showcasing its Vaio hardware range. In addition to running key navigational and weather software, the systems will enable an audience of millions around the world to follow the action, via images and journals published on the official race web site.

The equipment is currently being tested in Challenge Business' latest race, the Round Britain and Ireland Challenge, with some fantastic results being transmitted back to Race HQ.

"It's great news to have another global brand connected to our yacht races and we are delighted with the equipment Sony has provided us with," explained Sir Chay BLYTH, executive chairman, Challenge Business. "The picture quality coming back from the yachts, during racing has been second-to-none."

The relationship will enable Sony to showcase its technologies to a wider, global audience while also testing its capabilities in some of the harshest environments on the planet. "The Sony range of products can add another dimension to events that we support," commented Carl ROSE, marketing director for Sony United Kingdom. "We are delighted to put a broad range of our technology on the boats so that video clips and images can be captured, edited and sent back instantly to the followers of this exciting sailing challenge."

Sony already has an existing relationship with Offshore Challenges and Ellen MACARTHUR so today's announcement is excellent news for the sailing industry as a whole, confirming the company's continuing commitment to the sport.

Sony will also profit from brand association with the Global Challenge and will be using the fleet and Challenge Business' unique corporate events to support its business objectives.

The Sony involvement in the Global Challenge is further enhanced through one of its employees, Ben BEASLEY, who is actually taking part in the race as a core crew member aboard the yacht Kunachi, led by the Italian skipper Amedeo SORRENTINO. This will undoubtedly be the team his colleagues around the world will be watching closely, all made possible through Sony's technology of course!
Rachel Anning
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