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28 November 2012, 09:48 am
Magic Marine Partners With ISAF Connect To Sailing
Magic Marine Logo
Magic Marine Logo

ISAF Connect to Sailing

The International Sailing Federation (ISAF) is very happy to announce that MBrands International has joined the ISAF Connect to Sailing as Exclusive 'Performance Partner' for clothing and personal equipment.
MBrands International, a family business of the Netherlands, is the holding company of two water sport brands; Magic Marine for sailing, and Mystic for extreme water sports, and is as well the distributor of the marine products of Lizard Footwear of Italy.

"Magic Marine is pleased to support a continued initiative that stimulates and supports the sport of sailing in all of its types," said Max Blom Sr, President and CEO of Mbrands. "The Connect to Sailing platform can benefit the entire range; from the smallest new youngster to the ocean going cruiser. As a company we strive to support the growth and introduction to the sports that we also love."

For more information on the Magic Marine products please visit the dedicated website to the sailing brand.

Dan Jaspers, ISAF Training and Development Manager, commented on the latest partnership, "We have been looking for some time for an Exclusive ISAF Connect to Sailing clothing and personal equipment Partner who would complement our initiative with the right blend of existing international brand recognition within the performance domain of sailing as well as dedication towards the growth of the sport at grass roots (participation) level.

"MBrands have demonstrated to us that these fundamentals are at the core of what they strive to provide as a company. It gives me great pleasure to have the support of the MBrands team, especially Max Blom Sr, Max Blom Jr and Carrie Howe. We have agreed to a four year partnership which will see many of our emerging and developing nations alike benefit from the products and services that MBrands, represented by both Magic Marine and Mystic as companies strongly linked to Dinghy, Keelboat / Yachting, Windsurf and Kiting will bring to this ISAF Training and Development Programmes. I look forward to growing this relationship further over the coming years."

What is Connect to Sailing and how does it work?

Connect via Twitter @connect2sailing and Facebook

Connect to Sailing pages on the ISAF Website.

Connect to Sailing's overriding goal is to revitalise grass roots participation in all categories of sailing outside elite activity and put sailing firmly back into a growth sport with a focus on youth. There is evidence to suggest that participation in sailing around the world is in decline and the age of active participants increasing as all sports seek to compete with each other to attract participants and compete with an increase in other interests seeking to attract today's youth.

As a first step, the Connect to Sailing concept aims to bring together the organisations involved in and supporting the sport of sailing in a country, such as the member national authority, the sailing industry, sports council, boat show organisers, commercial sailing schools, media, National Governing Organisations etc. By working together in these organisations will share their resources and experiences to achieve a more integrated approach to the development of the sport.

Through Partners and the sponsorship that they provide, 'Connect to Sailing' aims to share best practice developed by all participating groups, using a combination of workshops, online manuals and guidelines and website.

If you know of any other organisations that may wish to join the ISAF Connect to Sailing Initiative as a Partner Sponsor then please share this link to the dedicated Partner area of the ISAF website - http://www.sailing.org/connecttosailing/partners.php
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